Hitachi becomes official ICT Sponsor
Hitachi becomes official ICT sponsor of Teachers TV
Medium UK is pleased to announce that one of our Manufacturer Partners Hitachi has been named as the official ICT sponsor of digital TV channel, Teachers TV.The business development team at Teachers TV together with Marketing executives from the Hitachi Digital Media Group have brokered the sponsorship arrangement that will see the Hitachi name and selected Hitachi products credited with Teachers TV ICT programmes and communications. The six month sponsorship includes on-air idents for Hitachi before and after ICT programming broadcast on the Teachers TV channel; pre-roll video idents prior to web streaming of ICT programming; sponsorship of the ICT Focus microsite; plus TV and Web advertising.
Teachers TV broadcasts 24 hours a day, 365 days a year on digital satellite (Sky 880), digital cable (Virgin TV 240), Tiscali (845), and between 11am - 1 pm on Freeview (88).
Clare Healy, Chief Operating Officer, Teachers TV said: "We are very proud to have Hitachi as our ICT partner. Although digital media can be seen as fragmenting audiences, Teachers TV offers a unique opportunity to bring together a crucial audience for whom Hitachi has designed beneficial products. These products are of significant value and to schools and teaching; we are confident that Teachers TV is the ideal platform to raise awareness of these products amongst our highly relevant audiences."
Ron Low, Senior Distribution Manager, Projectors, Hitachi said: "Hitachi has been very successful with sales of projectors, consistently ranked in the top three in the UK and in Ireland for the past five years, we now offer a complete range covering the education market, as well as products for the mobile professional and for corporate small and medium business sectors. Our focus is to grow sales and to further solidify our foothold in education this year and here the Hitachi exposure on Teachers TV will help us to further develop in those markets and to achieve our goals."
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Ron Low, Senior Distribution Manager, Projectors, Hitachi said: "Hitachi has been very successful with sales of projectors, consistently ranked in the top three in the UK and in Ireland for the past five years, we now offer a complete range covering the education market, as well as products for the mobile professional and for corporate small and medium business sectors. Our focus is to grow sales and to further solidify our foothold in education this year and here the Hitachi exposure on Teachers TV will help us to further develop in those markets and to achieve our goals."
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